AMAL DOULKAID. THE IMPACT OF THE EXPERIENTIAL CONTEXT ON THE CONSUMER’S EMOTIONAL REACTIONS AND BEHAVIOR: THE ROLE OF DIGITAL STIMULI. Universal Scholars Journal of Business and Management Research, [S. l.], v. 2, n. 08, p. 23–34, 2025. DOI: 10.5281/zenodo.17130647. Disponível em: https://universalscholars.org/index.php/JBMR/article/view/104.. Acesso em: 17 sep. 2025.