UCHEMEFUNA BENJAMIN OJIULA; NNABUKO, J.O. BRAND INNOVATIVENESS AND CONSUMERS’ CHOICE FOR DECORATIVE PAINT IN THE SOUTH EAST, NIGERIA. Universal Scholars Journal of Business and Management Research, [S. l.], v. 2, n. 09, p. 1–19, 2025. DOI: 10.5281/zenodo.17130867. Disponível em: https://universalscholars.org/index.php/JBMR/article/view/107.. Acesso em: 4 nov. 2025.