Amal DOULKAID. “THE IMPACT OF THE EXPERIENTIAL CONTEXT ON THE CONSUMER’S EMOTIONAL REACTIONS AND BEHAVIOR: THE ROLE OF DIGITAL STIMULI”. Universal Scholars Journal of Business and Management Research 2, no. 08 (August 19, 2025): 23–34. Accessed July 25, 2026. https://universalscholars.org/index.php/JBMR/article/view/104.