Vol. 2 No. 06 (2025), Original Articles
Vol. 2 No. 06 (2025)

PERCEPTION ON WHATSAPP AND CALLIND

Original Articles
Published 2025-06-23
Novi Wahyuningsih
Executive in Strategic Management Program, Management Departement, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia 11480
Ardi Harto Mulyo
Executive in Strategic Management Program, Management Departement, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia 11480
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Keywords

Local Messenger Whats App Callind

How to Cite

Novi Wahyuningsih, & Ardi Harto Mulyo. (2025). PERCEPTION ON WHATSAPP AND CALLIND. Universal Scholars Journal of Business and Management Research, 2(06), 12-21. https://doi.org/10.5281/zenodo.17113521
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Abstract

The most popular social media application for messenger in Indonesia is WhatsApp. One of the new applications made in Indonesia is called Callind. This research will conduct an analysis study related to public opinion on the Callind application. The study analysis process starts from studying the literature, searching for public opinion data regarding WhatsApp and Callind applications, conducting an analytical study of public opinion data regarding the application and then make conclusions. The results showed that the Callind application review value (4.3) was almost the same as WhatsApp (4.4). However, the Callind application needs to be repaired and upgraded again due to several functions that are not running so that the Callind users experienced difficulties and felt uncomfortable using Callind. The features provided are expected to focus on the features associated with messengers.

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