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Abstract
In the present digital age, business management is changing very fast with the help of new technologies. Among these, Artificial Intelligence (AI) and digital marketing have become the most important tools for companies to reach their customers, understand their needs, and make better decisions. This paper focuses on how AI is being used in digital marketing and how it is changing the way managers plan and run their businesses. AI tools like chatbots, product recommendations, and data analysis are helping companies to talk to their customers in real time, provide services more quickly, and create a more personal experience for every customer. At the same time, digital platforms and social media are giving businesses powerful ways to connect with large groups of people and collect useful information about their likes, interests, and buying habits.
The study also looks at the benefits and challenges of using AI in business. While AI helps in saving time, improving customer satisfaction, and predicting future trends, it also raises concerns about data privacy, high costs, and the need for skilled workers. Overall, this research shows that a smart mix of AI and digital marketing can give businesses a strong advantage if used carefully and responsibly.